Navigating IP for start-ups: a live IP audit with a fictitious start-up

A live IP audit with a fictitious start-up

In this virtual event, Appleyard Lees patent attorney Paul Beynon and trade mark attorney Olivia Hamilton ran a mock IP audit, with partner Richard Bray playing the part of a start-up client.

Our fictional start-up company has promising tech and is building a distinctive brand. Its owner was navigating the issues that real-life start-ups face, every day.

Our discussion included: Identifying protectable IP | Obtaining patents or trademarks, or registering designs | Common myths and misconceptions about IP | The value of IP | Other legal considerations

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