Intellectual property for start-ups in a post-COVID world: part two – trade marks
This series of articles explores the effect of COVID-19-related disruption on start-ups’ management and monetisation of intellectual property (IP), giving practical guidance to start-ups to improve their position in the market in the future. Part one of our series focuses on strategic considerations for managing patents during this unprecedented time Part three discusses commercial best […]
New AI-driven trade mark service could make filing a trade mark faster and cheaper
Many start-up companies are developing artificial intelligence (AI) innovations, from AI-driven drug discovery to AI-based fruit harvesting. Many of these companies protect their AI inventions by filing patent applications.
Registering trade marks with Gin Lane
Gin is big business, worth over £600m in the UK as reported by the Wine and Spirts Trade Association. The recent boom in gin purchase and consumption has led to an increase in new and pop-up gin-focused bars. In a crowded market, producers need to create not only a quality product, but a distinctive brand […]